Hello Capital Auto Group,

Happy New Year and thank you again for all the hard work in 2018. I look forward to our journey together in 2019. So here we are the first edition of Capital Connected. What is this? It is a way for Capital to get Connected. We think that you all have a lot of super stories to tell about the great things happening at each location of the Capital Automotive Group.

There are many individual accomplishments that need to get recognized, and many team triumphs too.  We wish to celebrate long term employees and welcome the new. We wish to tell stories of who makes the Capital Auto Group really work. Plus we want to tell you what’s going on around the corner. The first issue is a little longer because we wanted to get you caught up for last year. In future editions we hope you join us in telling a good news story from your corner of the Capital Auto Group.

See you soon,

Dan Broderick


Sales Department

Another strong year with Used sales making us the leader for the Ford nameplate in Canada and number 8 in total new and used sales combined of the 412 Ford Dealers. The combination of strong wholesale growth and industry leading high performing business managers resulted in a great year overall. The staff is really proud of their customer service efforts as well. Our YTD completely satisfied customer percentage was an impressive 94.5%

A few other accomplishments of note:
Lincoln sales up 15%
#1 Ford store for  overall sales in Saskatchewan
#1 Ford store for overall F150 sales in Saskatchewan

Service Department

We have a couple areas of celebration on the service side: We  Attained top 10 in Group for Customer Voice to finalize 2018 with Ford Of Canada. This accomplishment comes from a full team effort, from the time of appointment, correct write up and communication with the techs, to the tech Fixed right first visit,  The redelivery  with the customer at repair completion, and even the Shuttle system – all factors need to be synced in order for us to achieve this success!

Late in 2018 we worked with Carbon Marketing and created a video introduction for our customers. The video was designed to introduce the customer to our depts. And give them a sense of direction when coming in for service, parts or glass.

Capital Auto Glass

In 2018, we added Mobile Glass to their multitude of offerings, Now not only are they ahead of most Glass shops in their extended hours , extended days open(Saturdays full day),  experience in the shop, but now we offer the Ability to come to our client with Mobile Glass- This is a great opportunity for our Glass shop and for our Customers!  We are looking forward to Huge success in 2019!

Parts Department

In the Ford parts department we initiated our own parts delivery program with our own vehicles and staff. This provided a higher level of service to our customers.

Our first full year with our new Omnicraft product we sold close to $60,000!  Looking forward to continuing to grow this product line. We were able to grow our Customer pay in the shop by 5%

Overall, we found 2018 to be a challenging year. however, we were able to grow our retail repair sales in our shop, did a better job of keeping our expense in check and towards the end of the year pick up some promising wholesale accounts.  Going into 2019, we feel a sense of excitement.  We have an experienced staff, solid process and a great line up of vehicles.  Lots going on with the Wholesale side of the business, our strong retail shop business and continued and continued focus on accessory sales, we are confident in a successful 2019

Looking Forward to 2019

Our Fixed ops team feels extremely confident that we are poised to achieve success and continue to grow our market share.  We are in good position from a staffing standpoint and  from a training standpoint to make this a possibility.  Expense control, Customer Satisfaction and Employee Satisfaction will  be some of the key area  that we will focus on to through 2019.

Staff Events

Along with staff appreciation, BBQ’s the staff at Capital Ford has potluck lunches a couple of times a year. They are a lot of fun with too much good food!

We teamed up with Capital Auto Glass and had a fundraiser for CCRezQ’s. We raised money for this non-profit that does such a terrific job finding these abandoned animals a forever home.

Capital Ford held the Fleet Customer Appreciation Golf Tournament once again and had a great turnout: over 70 golfers in attendance on a beautiful, fall day.